In honor of Flashback Friday, we thought we’d give you the low down on Rasta Taco.
Mario “Maji” Melendez started Rasta Taco as the only mobile taco catering company in the area. He created the overall business plan and chose the name on the back of a napkin while vacationing in Jamaica. Upon return, he launched the company website (RastaTaco.com) and within 45 minutes, Rasta Taco booked its ﬁrst event.
Rasta Taco started with just 1 taco cart that was custom-designed and manufactured in Tijuana, Mexico and a rental van. Today, there are 10 taco carts, 5 vans and one full beverage service Mobile Margarita Bar made from a fully restored 1965 GMC bread truck. Management still uses the same company to build the custom stainless steel taco carts and the company has manufactured 20 new and replacement taco carts for Rasta Taco over the years.
Rasta Taco catering is a simple idea: offer the best street taco in a very simple format.